Most law firms paying $10,000 per month on SEO will receive a lot more visits and leads than PPC. However, a successful company will use SEO and PPC to increase their bottom line.

Prices for keywords for just ONE click! A click usually doesn’t mean a lead was generated.
$670.44 San Antonio Car Wreck Attorney (25 visitor clicks = $16,761.00)
$626.90 Accident attorney Riverside CA (25 visitor clicks = $15,672.50)
$553.08 Personal injury attorney Colorado (25 visitor clicks = $13,827.00)

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Highest Charging PPC Keywords