Reputation Management
Do you know what people are saying about you or your business on the World Wide Web? If you don’t, then you are in need of personal reputation management. Maintaining your online reputation is a huge part of a successful social media optimization campaign, because one negative comment that shows up high in the search engine could cost you substantial income.
What Is Online Reputation Management?
Internet reputation management and Corporate reputation management goes hand in hand with online branding. As you use social networking and media sites to quickly get the word out about your business, people are going to start talking about you. Customers who had a good experience may send out a tweet on Twitter or post a link to your Facebook fan page, but the same could be said for people who are not impressed.
While you are going to do all you can to make your customers happy, some people will never be happy, and it takes just one negative comment from a disgruntled client to put doubt in people’s minds about your company. Search Engine reputation management or SEO reputation management refers taking steps to push those negative comments past the first page of the search engine, so fewer people find them. We offer reputation risk management and monitoring through our internet marketing services.
Online Reputation Monitoring Tools
Reputation management services begins with monitoring your business reputation online. You could literally spend hours combing the search engines for your company, product, or personal name and terms like “scam” or “bad,” but that is not very efficient. Instead, you need to use online reputation monitoring tools to help you protect your online image. These tools include:
- Yahoo! Alerts
- Google Alerts
- Social Media tags (i.e. tagfetch or keotag)
- RSS feeds for search engines
These make monitoring the web for negative comments much easier.
Dealing with Problems
If you have your name out there, you will find negative comments occasionally. When you do, be honest and transparent, but respond. If the comment lacks merit, provide the truth and move on. Then, do what you can through your search engine optimization efforts to get your pages listed higher in Google than the negative comment. This is online reputation management – ensuring that the first page of Google results for your business displays only positive reflections on your business which help to remove negative information from Google on the first pages.
As you learn to monitor and protect your online reputation, let Page Club help remove bad press. We can help you monitor your online reputation with monitoring tools and help push down the listings that have negative remarks about you or your company. Please visit our Reputation Management Pricing page or Contact Us today for a personal quote.
