Pay Per Click

Pay-per-click advertising (PPC) is a form of online marketing services wherein an advertiser purchases advertising space through a search engine. In the early 1990s, PPC advertising enjoyed brief popularity, but many advertisers abandoned it when fraudulent clicks started costing them too much money. Overture.com continued running PPC ads, and when Yahoo! purchased that company in 2003, they launched the Yahoo! Search Marketing service. 

Google also played a role in the development of the modern PPC advertising program. They began dabbling in PPC ads as early as 1999, but their Adwords program saw little success early on. In 2003, Google launched AdSense, its contextual advertising program, and this new format led to the increased popularity of Google PPC advertising. Since that time, Adwords has become one of the most popular PPC programs available.

Modern PPC 

The two most common PPC programs being used today are Google Adwords and Yahoo Search Marketing. These modern PPC advertising programs revolve around bidding on particular keywords. When someone searches for a keyword that you have successfully bid on, your ad will appear in the search engine results. The more popular the keyword, the more you will pay per click. On the other hand, the less popular the keyword, the less likely it is that the ad will be seen.

Why You Need a PPC Campaign 

Search Engine Optimization is a natural, organic way to make sure your website shows up in the search engines, but there is no way to guarantee that your site will be listed high for a particular keyword. If you plan your PPC campaign right, however, you can actually achieve almost instant top placement for your ad. In addition PPC helps your business by allowing you to reach your target audience much more effectively through targeted keywords. Also, you only pay for clicks, which means you do not pay if the ads are not bringing traffic to your site. 

Our PPC internet marketing services will teach you how to use both Google Adwords and Yahoo! Search Marketing to more successfully market yourself online. We will help you understand the differences between the programs, plan your campaign, implement it, and analyze your results. Before you spend another dollar on Pay Per Click advertising, please visit our PPC Management Pricing page, and Contact Us today to make sure you are doing it right!