Google your business’s most important keyword. Where does your page land? The third page, fifth page, or even the tenth page? If so, your chances of being found is minimal. Your Internet marketing efforts need to start with proper Search Engine Optimization.
Our team of SEO experts will help you analyze your website and digital assets, incorporate winning keywords, and build effective, natural links so that you can get the top spots on the major search engines using our SEO services. Through proper on-site and off-site SEO, your website will shoot to the top of the search engines. Whether you are looking to target local traffic or the entire World Wide Web, proper SEO is the first step towards success, and we are ready to help.
SEO is an acronym for Search Engine Optimization, which refers to the set of inbound marketing strategies used to increase page ranking placement for a website on the major search engines. The idea of search engine optimization began in the early 90s, when search engines first entered the scene. At first, submission to search engines was the only means of optimizing, but soon spam became a serious problem. This prompted the search engines (Google, Yahoo, Bing) to better define the way they ranked websites, penalizing those that seemed to be spam. This made it more difficult for websites to be ranked well, and the need for search engine optimization tools and strategies became evident.
Today, inbound marketing refers to the steps a website marketer takes to ensure that a website appears in the first few results on the search engines for a particular keyword set. Modern optimization involves multiple strategies, and these strategies change frequently as the search engine algorithms change to adjust for spam.
Why You Need to Optimize
Why is Search Engine Optimization so important? On the World Wide Web, a website that cannot be found easily through the search engines might as well be invisible. When people go online to find information, products, or services, they start with their favorite search engine, whether it be Google, Bing, Yahoo!, or something else. If your website is buried on page ten, people will not find you. In fact, statistics show that few users browse past the second page of the search engine results. If you are not on page one, you will not get the results you want from your site.
On Page SEO
On-page SEO refers to the techniques built into a website itself in order to boost the site’s search engine rank. This is the oldest form of Search Engine Optimization, and it is vital to your online success. This technique is one of the SEO services we offer to our clients. As we create or optimize your site, we cover these basics of optimization:
Keyword research is the first step toward optimizing a site from the inside out. We will research the search terms that users are likely to use when looking for your site. These keywords are the primary way people will find your site, so we incorporate them into your articles, ads, and pages.
Optimized content is content that is relevant to your readers and includes the right keywords. Keywords need to be scattered throughout the content, but your primary keyword needs to be at the beginning. Also, an overuse of keywords in a spammy form can be penalized, so we use a balance between readable content and keywords. Your content also needs to be dynamic, fresh, and unique. Search engines filter sites that contain duplicate content, and they also want to see frequent updates. Fresh information also appeals to your readers, making it an excellent strategy for user experience.
Optimized Titles and Tags
The title tags and page titles (H1 tag) on your page must contain your most relevant keywords. When possible, we use one or two keywords within the on-page title.
Page Layout – Site Architecture
The page layout is also a critical component in on-page SEO. First, we make sure that the pages and the content are “crawlable,” which means search engine spiders can search them. To do this, we may enhance content with videos or images, and create an XML sitemap. Second, we interlink from the content of one page to the content on other pages using targeted anchor text links, or links that contain targeted keywords.
Off Page SEO
When many consultants refer to off-page SEO, they are simply referring to link building, but this actually incorporates a wide range of strategies to increase your site’s rankings. In general, off-page SEO techniques are those we use outside of your website. Our strategies may include:
- Building quality, natural links
- Public relations to build brand mentions
- Guest Posting
Building inbound links is essential to a successful off-site strategy, but needs to be done correctly. Google rewards quality links on sites that are related to yours. For example, if your site is dedicated to classic car enthusiasts, we will build links on other automotive websites.
The links themselves need to be contain targeted anchor links. In other words, the text that appears as the link needs to include your targeted keywords. Instead of saying “Bob’s Site,” the link should say “Bob’s Classic Cars.” This will help the search engine spiders know the audience your site is supposed to reach. Also, we will build links to different pages of your site, not just the home page, so traffic is distributed to the most relevant pages.
The modern Internet has evolved far past its humble beginnings when text-based content was the primary feature of most websites. Today, it is an intricate network of media, social communities, and interlinked pages. Digital asset optimization (DAO) refers to those strategies we employ to make sure that every asset your site has, whether on page or off page, is fully optimized and working to bring you new traffic.
Creating a DAO strategy begins with an asset inventory list. This is the process wherein a business owner takes inventory of all digital assets his company owns or will own in the future. Assets can be as simple as the images on the site or as complex as a Twitter account. Everything from press releases to videos to webinars and podcasts can and should be optimized, because each one of these assets can be used to drive traffic to your site.
Like on-page and off-page SEO, DAO requires keyword research and integration. Everything, from tags on your website’s videos and images to the content of the press releases you are launching, needs to incorporate winning keywords. Images and videos can be optimized and share on sites like YouTube or Flickr. Links within these assets need to contain text links, incorporating a variety of your keywords as well.
Using Diverse Media
With DAO, diversity is important. The more diverse the media types indexed on your site or linked to it, the more traffic you will see. With a winning DAO strategy, you can truly diversify the media you use, and all of it can be harnessed to bring traffic to your site.
Whether you are looking for assistance with creating a winning SEO plan or want help actually implementing it on your site, we can help through our Internet Marketing Services.
- On Page Optimization – Site Architecture, Internal Linking, Content Marketing, and HTML Coding.
- Keyword Research – Keyword tools, Trends/Forecast, Insight, Suggest, and Searcher Commercial Intent.
- Digital Asset Optimization – Current/Future blog posts, articles, press releases, videos, and social media.
- Conversion & Web Analytics – Analyzing current/new traffic and conversions from referred websites or search.
- Link building – Guest Posting, Infographics, Press Releases, Blog Posts, and custom link building plans.
SEO Pricing will depend on – Site size (amount of pages), current site status for SEO (age of domain/amount of quality back links), search engine friendly site (Ex. php or flash), national or local website, and the competitiveness of niche/keywords.
To discuss your needs Contact Us today!