Asset Optimization
The modern Internet has evolved far past its humble beginnings when text-based content was the primary feature of most websites. Today, it is an intricate network of media, social communities, and interlinked pages. Digital asset optimization (DAO) refers to those strategies you employ to make sure that every asset your site has, whether on page or off page, is fully optimized and working to bring you new traffic.
Asset Inventory
Creating a DAO strategy begins with an asset inventory. This is the process wherein a business owner takes inventory of all digital assets his website and company currently have or may have in the future. Assets can be as simple as the images on the site or as complex as a Twitter account. Everything from press releases to videos to webinars and podcasts can and should be optimized, because each one of these assets can be used to drive traffic to your site. Optimizing all of your current and future Digital Assets is part of the seo services we offer to our clients.
Keyword Integration
Like on-page SEO and off-page SEO, DAO requires keyword research and integration. Everything, from tags on your website’s videos and images to the content of the press releases you are launching, needs to incorporate winning keywords. Images and videos can be optimized and share on sites like YouTube or Flickr. Links within these assets need to be anchor text links, incorporating a variety of your keywords as well. Your username on a social networking site, such as Twitter, can also use a business keyword. As with all parts of search engine optimization, keyword research is essential for success.
Using Diverse Media
With DAO, diversity is important. The more diverse the media types indexed on your site or linked to it, the more traffic you will see. With a winning DAO strategy, you can truly diversify the media you use, and all of it can be harnessed to bring traffic to your site. Page Club offers DAO as part of our SEO Internet marketing services.
Considering the Future
Implementing a DAO strategy is somewhat complex. You must not only focus on the assets you currently have, but also those you may use in the future. Many businesses fail to optimize all possible assets, costing them valuable traffic. Page Club is here to help by assisting you as you create your asset inventory, research your keywords, and optimize the non-text assets you have both on-site and off-site. To review our prices please visit the SEO Pricing page or Contact Us for a personal quote.