Internet Marketing Services

Off Page SEO

When many consultants refer to off-page SEO, they are simply referring to link building, but this actually incorporates a wide range of strategies to increase your site’s rank. In general, off-page SEO techniques are those we use outside of your website through our SEO Services. Your strategies may include: 

  • Building quality, natural links
  • Keyword research to find “money” keywords
  • Distributing SEO friendly content

These strategies are crucial to your success, because off-page optimization is carrying more and more weight as the search engines battle black-hat SEO techniques.

Linking 

Building inbound links is essential to a successful off-site SEO strategy, but you need to do it correctly. Google rewards quality links on sites that are related to yours. For example, if your site is dedicated to classic car enthusiasts, you need links on other automotive websites. These links should also be on sites with high page ranks. 

The links themselves need to be targeted anchor links. In other words, the text that appears as the link needs to include your targeted keywords. Instead of saying “Bob’s Site,” the link should say “Bob’s Classic Cars.” This will help the search engine spiders know the audience your site is supposed to reach. Also, link to different pages of your site, not just the home page, so the links appear more natural to Google.

Proper Keyword Research 

Keyword research is a part of on-page SEO as well as off-page SEO. Success depends on finding “money” keywords. These are the keywords that will draw the best possible traffic – those people who are actively looking for what you offer and are the most likely to make a purchase. Find those keywords, and then incorporate them into your inbound links, PPC campaigns, and on-page SEO strategies.

Article Distribution and Viral Campaigns 

Many website marketers know they need to submit articles to article directories, initiate press releases, and create viral campaigns, but few know that search engine optimization is important here too. Incorporating keywords, including targeted anchor links, and making the articles SEO friendly overall will help increase your site’s page rank naturally.

To find out more about possible off-page SEO strategies you could use, including ways to research moneymaking keywords and build natural links, please visit our SEO pricing and Contact Us to schedule a consultation to discuss our Internet Marketing Services.