On Page SEO

On-page SEO refers to the techniques built into a website itself in order to boost the site’s search engine rank. This is the oldest form of Search Engine Optimization, and it is vital to your online success. This technique is one of the SEO services we offer to our clients. As you create your site, do not ignore these basics of optimization:

Keywords

Keyword research is the first step toward optimizing a site from the inside out. You need to research the search terms that users are likely to use when looking for your site. These keywords are the primary way people will find your site, so learn all you can about them.

Optimized Content

Optimized content is content that is relevant to your readers and includes the right keywords. Remember that keyword placement is critical. Keywords need to be scattered throughout the content, but your primary keyword needs to be at the beginning. Bold your keywords to make them stand out. Also, an overuse of keywords in a spammy form can be penalized, so you need a balance between excellent keywords and quality, readable content.

Your content also needs to be dynamic, fresh, and unique. Search engines filter sites that contain duplicate content, and they also want to see frequent updates. Fresh information also appeals to your readers, making it an excellent strategy both for customer service and for SEO.

Optimized Titles and Tags

The titles and subtitles on your page must contain your most relevant keywords. If possible, use three keywords within the on-page title. Title tags and header tags also need to be keyword optimized using your most powerful keywords.

Page Layout – Site Architecture 

The page layout is the final player in on-page SEO. First, make sure that the pages and the content on them are “crawlable,” which means search engine spiders can search them. To do this, place actual content on each page, not just videos and images with information on them, and create an XML sitemap. Second, interlink from the content of one page to the content on other pages using targeted anchor text links, or links that contain targeted keywords.

Page Club Can Help 

If you are feeling overwhelmed with these tasks, we can help through our Internet Marketing Services. Let us help you research keywords, place them on your site in the right spots, and organize your pages and sitemap so that they are search engine friendly. Please visit our SEO Pricing page and Contact Us today for more information about our on-page SEO services.