Internet Marketing Services

Social Media

Social Media Optimization is a relatively new player in the world of internet marketing services. This term refers to the strategies used to best market a website, business, or individuals using popular social networking pages, customized search engines, and bookmarking sites. This is a vital part of online reputation management and marketing, yet it is often overlooked by online marketers because it is a much newer concept than SEO. 

The need for SMO began with the advent of social networking sites, such as MySpace, Facebook, and Twitter. The term itself was coined in 2006, when an Internet marketer defined SMO as making changes to a site so that it is easily linked to on social networking sites, can be included in podcasts, and is frequently included in related blog posts, among other things. As more and more Internet users begin focusing their attention on these media forms, rather than traditional search engines, the need for SMO will continue to increase. 

SMO involves these basic strategies: 

  • Increasing “linkability” so other sites can easily link to yours
  • Rewarding other sites for inbound links
  • Making it easy to bookmark your site
  • Making content portable 

Beyond these basic strategies, a good SMO campaign will focus on managing your online reputation by making the most of social networking sites. It will also help you create an Internet brand name for yourself or your company that is a positive reflection on what you offer your clients. 

Why You Need to Focus on SMO 

Focusing on SMO techniques is vital to your online success. They will increase your visibility, draw traffic to your site, and ultimately get your name out there as an expert in your field, all of which will increase your success online. Some aspects of SMO, such as increasing linkability and rewarding inbound links, will even help your SEO efforts. 

Social media is the next big Internet phenomenon. If you are not already using it to your advantage, you are losing money and potential clients. To help you with SMO, Page Club offers Social Media Training, Online Reputation Management, and Online brand management services. To find out more about how to increase your visibility through SMO, visit our Social Media Pricing page or Contact Us today for a personal quote.