Google and Microsoft Ads
Houston PPC Management
Google and Microsoft Ads tracked to calls and forms. From $1,000/mo.
By Robert, PageClub founder. Last updated Nov 12, 2026
PPC management at a glance
- Fee
- $1,000/mo or 12% of ad spend, whichever is higher
- First leads
- Days after launch
- Areas
- Greater Houston, Texas and the U.S.
- Includes
- Setup, tracking, bids, keywords, reports
- Ad spend
- Paid directly to Google or Microsoft
What is Houston PPC management?
Houston PPC management is running your paid search ads so every dollar is tracked to a call or form. PageClub sets up and manages Google and Microsoft Ads for Houston businesses for $1,000/mo or 12% of ad spend, whichever is higher.
- The fee is $1,000 a month or 12% of ad spend, whichever is higher.
- Ad spend is paid directly to Google or Microsoft.
- Calls and forms are tracked as conversions from launch.
- Ads can bring leads within days of launch.
- The first step is a free ads audit.
What PageClub’s PPC management includes
Running paid search well takes six kinds of work, and every PPC plan includes them.
Account setup or cleanup
Campaigns, ad groups and settings built right.
Keyword and negative lists
Pay only for searches that bring jobs.
Ad copy
Ads written around your services and Houston areas.
Conversion tracking
Calls and forms counted in Google Ads.
Bid and budget management
Spend moved toward what produces leads.
Monthly reporting
Leads, cost per lead and what changed.
Types of PPC compared
Houston PPC usually means Google search ads, with Microsoft Ads, Local Services Ads and landing pages added where they fit. The second table shows how paid search compares with SEO.
| Type | What it is | Best for | In PageClub plans |
|---|---|---|---|
| Google search ads | Text ads on Google results for searches you choose | Most Houston service businesses | All plans |
| Microsoft Ads | Search ads on Bing and Microsoft sites | Businesses whose customers also search on Bing | Growth and Scale |
| Local Services Ads | Google’s pay per lead ads for eligible home services | Eligible home services businesses | Set up within a plan where eligible |
| Landing pages and testing | Pages built for one campaign, tested each month | Accounts with clicks but few calls or forms | Landing pages on Growth and Scale; testing on Scale |
PPC compared with SEO
| Topic | PPC | SEO |
|---|---|---|
| Speed | Leads within days | Usually 3 to 6 months |
| Cost model | Pay per click plus management | Monthly plan, no click costs |
| When it stops | Leads stop when spend stops | Rankings keep working |
| Best use | Fast leads and testing offers | Long term lead flow |
Benefits of PPC for Houston businesses
Paid search puts a Houston business at the top of Google for chosen searches, in chosen areas, starting within days.
Leads start within days
Ads can bring calls or forms within days of launch, while SEO usually takes 3 to 6 months.
You pay only where you work
Ads target the parts of Houston you serve, so you stop paying for clicks from places you don’t work.
Every lead is counted
Calls and forms are tracked as conversions in Google Ads, and the monthly report shows cost per lead.
A fast way to test an offer
Ads show within days which services and offers bring calls, and that tells you what to build into SEO pages.
You own the account
Your Google Ads and Microsoft Ads accounts stay in your name.
Which Houston areas can your ads target?
PageClub targets ads to the Houston areas you serve. You stop paying for clicks from places you do not work.
Houston areas we target
- Heights
- Montrose
- Galleria
- Energy Corridor
- Katy
- Sugar Land
- Pearland
- The Woodlands
- Cypress
- Spring
- Humble
- League City
- Pasadena
How much does PPC management cost in Houston?
PageClub’s PPC management costs $1,000 a month or 12% of ad spend, whichever is higher, on all three plans. Ad spend is separate and paid directly to Google or Microsoft.
| Features | Core $1,000/mo min
or 12% of ad spend | Growth $1,000/mo min
Most popular, adds landing pages | Scale $1,000/mo min
Adds monthly testing |
|---|---|---|---|
| Campaigns | |||
| Google Ads setup and management | ✓ | ✓ | ✓ |
| Microsoft Ads | - | ✓ | ✓ |
| Keyword and negative keyword management | ✓ | ✓ | ✓ |
| Tracking | |||
| Call and form conversion tracking | ✓ | ✓ | ✓ |
| Pages and testing | |||
| Landing pages | - | ✓ | ✓ |
| Monthly A/B testing | - | - | ✓ |
| Reporting | |||
| Monthly report: leads, cost per lead | ✓ | ✓ | ✓ |
| Monthly strategy call with Robert | - | ✓ | ✓ |
Ad spend paid directly to the platform. Contract terms: [CONFIRM TERMS]. Prices reviewed November 2026.
What changes the price of PPC in Houston
Your monthly ad spend sets the fee, and the features you need set the plan.
Monthly ad spend
The fee is $1,000 until spend passes about $8,333 a month. Above that, 12% applies: $10,000 of spend means a $1,200 fee.
Microsoft Ads
Running Bing and Microsoft Ads alongside Google starts at Growth.
Landing pages
Pages built for your top campaigns start at Growth.
Monthly A/B testing
Scale adds a planned test each month on ads or landing pages.
Houston click prices
Competitive Houston searches cost more per click, so the same lead count can need a larger budget. PageClub recommends a starting budget after the free audit.
Putting Houston PPC prices in perspective
PageClub’s fee sits inside the published national ranges for PPC management.
National baseline vs. Houston
| Source | Market | Published figure | Checked |
|---|---|---|---|
| OuterBox | National | $500 to $2,000/mo flat at $1,000 to $5,000 of spend, or 10% to 20% of spend | Sep 2026 |
| Google Keyword Planner | U.S. | Top-of-page bids for “hvac leads”: $18.63 to $63.55 | Nov 2026 |
| Google Keyword Planner | Houston | Top-of-page bids for “hvac leads”: $26.40 to $71.42 | Nov 2026 |
| PageClub | Houston | $1,000/mo or 12% of ad spend, whichever is higher | Nov 2026 |
What Houston adds to the price
Most of the Houston cost lands in ad spend, which you pay to the platform. Keyword Planner showed Houston bids above the U.S. range on lead searches, so PageClub splits budgets by area across the 13 parts of Houston it targets and cuts searches from places you don’t serve.
Representative project scenarios: PPC in Houston
Electrician in Pasadena starting Google Ads
Starting point: no ads running, calls only from referrals
Plan: Core, $1,000/mo with about $3,000 of ad spend
What we do: new Google Ads account, call tracking, keyword and negative lists, area targeting
Timeline: campaigns live in month 1, tuned weekly after
We track: calls, forms, cost per lead
Houston HVAC company
Starting point: ads running, no call tracking, high cost per lead
Plan: Growth, $1,000/mo minimum
What we do: tracking, new keyword and negative lists, 2 landing pages, area targeting, Microsoft Ads where it fits
Timeline: tracking fixed in month 1, landing pages in month 2
We track: calls, booked jobs, cost per lead
Personal injury firm spending $20,000 a month
Starting point: large account built by another agency, unclear lead source
Plan: Scale, 12% of spend ($2,400/mo)
What we do: account audit, rebuilt tracking, landing pages, a test each month
Timeline: audit and fixes in month 1, tests from month 2
We track: case inquiries, cost per inquiry, calls by campaign
Example scopes, not client results.
What happens in your first 90 days?
A new PPC account goes through three phases in its first 90 days.
Days 1 to 30: Audit and launch
- Account audit or new setup
- Call and form tracking set up
- Keyword and negative lists
- Ads written and approved
- Campaigns live
Days 31 to 60: Tune
- Search terms review every week
- Bids and budgets adjusted
- Weak keywords paused
- Landing page review
- First monthly report
Days 61 to 90: Scale
- Budget moved to top campaigns
- New ad tests
- Microsoft Ads where it fits
- Plan for months 4 to 6
- Second monthly report
Houston PPC management FAQ
When does the 12% fee apply?
PageClub’s fee is $1,000 a month or 12% of ad spend, whichever is higher, so 12% applies once spend passes about $8,333 a month. At $10,000 of spend, the fee is $1,200.
How fast will I get leads from ads?
Ads can bring calls or forms within days of launch. Over the first 60 days, PageClub cuts wasted spend to bring cost per lead down.
What should my ad budget be?
Your ad budget depends on your services and competition. PageClub recommends a starting budget after the free audit.
Do you manage Microsoft Ads?
Yes. Growth and Scale plans include Microsoft Ads where it fits your customers.
Do you build landing pages?
Yes. Growth and Scale plans include landing pages built for your top campaigns.
Do you guarantee results from ads?
No. No one can guarantee results, so PageClub tracks every lead and shows cost per lead each month.
Who owns the ad account?
You do. Your Google Ads and Microsoft Ads accounts stay in your name.
Can you fix an account someone else built?
Yes. PageClub starts with an audit of your current account and fixes tracking, keywords and settings first.
Do you run Local Services Ads?
PageClub can set up Local Services Ads for eligible home services businesses as part of a PPC plan.
Do you work with businesses outside Houston?
Yes. PageClub is based in Houston and works with companies across Texas and the U.S.
Get a free Google Ads audit
PageClub shows where your ad spend goes and what to fix first.
Or book a 20 minute call
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