GEO
Generative Engine Optimization Services
Get named, cited and described correctly in AI answers. Projects from $499.
By Robert, PageClub founder. Last updated Nov 12, 2026
GEO at a glance
- Price
- Projects from $499; monthly from $1,350
- Covers
- Your site and the outside sources AI cites
- Engines
- ChatGPT, Perplexity, Google AI Overviews
- Areas
- Houston, Texas and the U.S.
- First step
- A $499 AI visibility audit
What is generative engine optimization?
Generative engine optimization, or GEO, is the work that gets a business named, cited and described correctly when AI tools write an answer. PageClub’s GEO services cover both sides: the facts on your own site and the outside sources AI tools repeat, such as directories, review sites and local press. Projects start at $499.
- AI answers lean on outside sources as well as your site.
- Wrong facts are traced to the source that feeds them, then fixed there.
- Your site gets a single, clear set of facts to point back to.
- No one can guarantee AI citations; PageClub retests with the same prompts.
Why do AI tools repeat outside sources?
AI answers cite the pages they trust for a topic, and for local services many of those pages are not yours. In PageClub’s Nov 1, 2026 Houston AI search study, these sources showed up among the sources AI answers cited across 12 home services trades.
| Source | Trades where it was cited |
|---|---|
| Yelp | 11 of 12 |
| 7 of 12 | |
| Contractor’s own site among first sources | 7 of 12 |
| Angi | 6 of 12 |
| Thumbtack, Best Pick Reports, DownToBid, booking pages | 5 of 12 each |
| Houzz | 4 of 12 |
| BBB | 3 of 12 |
One run per trade on Nov 1, 2026; see the study for the method and limits.
What PageClub’s GEO services include
Six pieces of work, on your site and outside it.
A brand fact sheet
One approved list of your name, services, areas, prices and credentials.
Accuracy checks
AI answers compared against the fact sheet, prompt by prompt.
A cited source map
The directories, review sites and pages AI tools cite in your field.
Outside listing fixes
Profiles on the cited sites updated to match the fact sheet.
Original data pages
Pages with your own numbers or findings, the kind AI tools like to cite.
Mentions and local press
Outreach for mentions on sites AI tools already trust.
How wrong facts get traced and fixed
When an AI answer gets your business wrong, PageClub works back to the source in four steps.
1. Log the error
The wrong fact is recorded with the prompt, engine and date.
2. Find the source
Cited links and the top listings for your name are checked for the same wrong fact.
3. Fix it at the source
The listing or page is corrected, or a request is sent to the site owner.
4. Retest
The same prompt runs again after the source updates.
Types of GEO compared
GEO overlaps with AEO and LLM SEO, and PageClub’s AI search plans include all three.
| Discipline | The question it answers | Main work | PageClub page |
|---|---|---|---|
| GEO | Do AI answers name you, and are the facts right? | Fact sheet, outside sources, accuracy checks | This page |
| AEO | Can AI tools pull a direct answer from your pages? | Answer first copy, headings, FAQs, schema | AEO services |
| LLM SEO | Can AI systems reach and read your site? | Crawler access, raw HTML, structure | LLM SEO services |
Benefits of GEO for Houston businesses
GEO works to get a Houston business into AI answers with the right facts.
Named where customers ask
AI answers for local services name a handful of businesses. GEO works on being one of them.
Correct facts everywhere
One fact sheet means the same name, services and areas on your site and the sources AI reads.
Sources that already rank
Fixing profiles on Yelp, Angi and similar sites also helps people who find you there.
Errors caught early
Monthly retests catch a wrong price or service before customers repeat it.
What happens in a GEO project?
A GEO sprint has three phases.
Weeks 1 to 2: Facts and baseline
Brand fact sheet approved, prompt set run, errors and cited sources logged.
Weeks 3 to 5: Fix the sources
Site facts updated, outside listings corrected, requests sent where needed.
Weeks 6 to 8: Retest and plan
Prompts rerun; mentions and original data pages planned for the next round.
How much does GEO cost in Houston?
GEO projects from PageClub cost $499 to $999 for a small fix, from $2,700 for a sprint and from $4,500 for a full project. Ongoing GEO, including outside mentions, runs on AI search plans from $1,350 a month.
| Option | What it covers | Price |
|---|---|---|
| Small fix | One issue, such as a blocked crawler, a robots rule or a broken schema block | $499 to $999 one time |
| Sprint | Fixes across your key service pages from an audit or fix list | From $2,700 one time |
| Full project | Site wide work across every page, plus the facts files | From $4,500 one time |
| Monthly AI search plan | Fixes, retests and reporting every month | From $1,350/mo (see plans) |
One time projects. Monthly plans: ad spend paid directly to the platform. Contract terms: [CONFIRM TERMS]. Prices reviewed November 2026. No one can guarantee AI citations.
What changes the price of GEO in Houston
Three things set the size of a GEO project.
How many sources are wrong
One wrong listing is a small fix; a dozen conflicting profiles is a sprint.
Locations and brands
Each location or brand name has its own listings and facts to check.
Outside mentions and press
Ongoing outreach runs on monthly plans; outside mentions and local press start at Growth.
Putting Houston GEO prices in perspective
PageClub found no published Houston price for GEO in November 2026, so the baseline below is national.
National baseline vs. Houston
| Source | Scope | Published price | Checked |
|---|---|---|---|
| WebFX | Monthly GEO, small business | $1,500 to $5,000/mo | Nov 2026 |
| 310 Creative | Monthly, growth | $4,000 to $12,000/mo | Nov 2026 |
| PageClub | One time projects; monthly plans | $499 to $999; from $2,700; from $4,500; from $1,350/mo | Nov 2026 |
What Houston adds to the price
There is no Houston surcharge. For Houston businesses, the source map starts with the sites the Nov 1, 2026 Houston AI search study found AI citing for local services, and the prompts name the parts of town you serve.
Representative project scenarios: GEO in Houston
Roofer with an old phone number in AI answers
Starting point: ChatGPT lists a phone number from an old directory profile.
Plan: small fix, $499 to $999.
What we do: trace the source, fix the listing, retest.
Law firm missing from AI answers
Starting point: competitors named, the firm never mentioned.
Plan: sprint, from $2,700.
What we do: fact sheet, cited source map, profile fixes on the sources AI cites.
Multi location dental group
Starting point: AI answers mix up services across offices.
Plan: full project, from $4,500.
What we do: fact sheet per location, listing cleanup, an original data page, monthly retests.
Example scopes, not client results.
GEO FAQ
What is the difference between GEO and AEO?
GEO works on whether AI answers name your business and get its facts right, much of it through outside sources. AEO works on making your own pages the direct answer.
Does GEO include work outside my website?
Yes. PageClub GEO covers your site and the outside sources AI tools cite, such as directories, review sites and local press.
Can you remove wrong information from ChatGPT?
Not directly. PageClub traces the wrong fact to the source that feeds it, fixes that source and retests the same prompt.
Can you guarantee AI tools will name my business?
No. No one can guarantee AI citations. PageClub fixes your facts and sources and reports what changes each month.
Which outside sources matter most?
It depends on your field. In PageClub’s Nov 1, 2026 Houston study, AI answers cited Yelp on 11 of 12 home services trades, Reddit on 7 and Angi on 6.
Do you write fake reviews or posts?
No. PageClub never writes fake reviews, posts or mentions.
How long does a GEO project take?
Most GEO sprints take about 8 weeks, because outside sites update on their own schedules.
What does GEO cost?
PageClub GEO costs $499 to $999 for a small fix, from $2,700 for a sprint and from $4,500 for a full project, or from $1,350 a month on a plan.
Where should I start?
Start with the $499 AI visibility audit. It logs what AI tools say about you and which sources they cite.
Do you work outside Houston?
Yes. PageClub is based in Houston and works with businesses across Texas and the U.S.
Get a GEO proposal
Tell PageClub which facts AI gets wrong about you, and we reply by email with a scope and price.
Or book a 20 minute call
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