AI crawlers and retrieval
LLM SEO Services
Make your site easy for AI systems to fetch, read and quote. Projects from $499.
By Robert, PageClub founder. Last updated Nov 12, 2026
LLM SEO at a glance
- Price
- Projects from $499; monthly from $1,350
- Covers
- Crawler access, raw HTML, page structure, facts files
- Engines
- ChatGPT, Claude, Perplexity, Google
- Areas
- Houston, Texas and the U.S.
- First step
- A $499 AI visibility audit
What is LLM SEO?
LLM SEO is the work that lets AI tools built on large language models, such as ChatGPT, Claude and Perplexity, fetch, read and quote your website. PageClub’s LLM SEO services test each AI crawler’s access, check that facts sit in the raw HTML and structure pages so each section stands on its own. Projects start at $499.
- Google says optimizing for its AI features is still SEO (Google’s AI optimization guide, updated Jul 10, 2026), so LLM SEO builds on normal SEO.
- Each AI company runs its own crawlers, and blocking the wrong one can hide you from its answers.
- Facts that only load through scripts may never reach an AI tool.
- No one can guarantee AI citations; PageClub retests with the same prompts.
Which AI crawlers matter, and what does blocking each one do?
Each AI company documents its own crawlers. This table follows their documentation, checked in November 2026.
| Crawler | Company | What it does | If you block it |
|---|---|---|---|
| OAI-SearchBot | OpenAI | Surfaces sites in ChatGPT search | Your site is not shown in ChatGPT search answers |
| GPTBot | OpenAI | Collects content for model training | Signals no training use; search is not affected |
| ChatGPT-User | OpenAI | Fetches pages when a user asks | robots.txt may not apply |
| Claude-SearchBot | Anthropic | Indexes content for Claude search | Your content can’t be indexed for Claude search |
| Claude-User | Anthropic | Fetches pages when a user asks | May reduce visibility in user directed search |
| ClaudeBot | Anthropic | Collects content for model training | Signals no training use |
| PerplexityBot | Perplexity | Surfaces and links sites in Perplexity search | Your site may not appear in Perplexity results |
| Googlebot | Indexes pages for Search, including AI Overviews | Pages can’t appear in Search or AI Overviews |
Anthropic notes that blocking its IP addresses is not a reliable opt out; robots.txt is the documented control.
What PageClub’s LLM SEO services include
Six pieces of work, scoped from an audit or fix list.
Per crawler access test
OAI-SearchBot, Claude-SearchBot, PerplexityBot and Googlebot are each tested against your robots rules.
CDN and firewall review
Bot protection that quietly blocks AI crawlers is found and set to your choice.
Facts in the raw HTML
Services, prices, areas and FAQs are moved out of scripts and into the HTML crawlers read.
Sections that stand alone
Real H2 and H3 headings, answers in the first sentence, and sections under 300 words.
Facts files
llms.txt and a facts file such as knowledge.json. Google says its Search ignores these, so they serve other AI tools.
A knowledge base for your own chatbot
The same facts packaged for a chatbot or assistant on your site.
How pageclub.com is built for AI retrieval
PageClub’s own site is the working example. You can open each file below.
Named crawlers allowed
pageclub.com/robots.txt allows OAI-SearchBot, Claude-SearchBot, PerplexityBot, Google-Extended and the other named AI crawlers, and blocks only the form endpoint.
Facts files
pageclub.com/llms.txt, llms-full.txt and knowledge.json list services, prices and areas in plain text and JSON.
Static HTML
The site moved from WordPress and Elementor to a static Astro build on Nov 10, 2026, so every fact is in the HTML. Lab Lighthouse mobile scores ran 98 to 99.
One fact, one wording
Prices and business facts match across pages, schema and facts files, and change in the same commit.
Types of LLM SEO compared
LLM SEO, AEO and GEO overlap, and PageClub’s AI search plans include all three. Each answers a different question.
| Discipline | The question it answers | Main work |
|---|---|---|
| LLM SEO | Can AI systems reach and read your site? | Crawler access, raw HTML, page structure, facts files |
| AEO | Can AI tools pull a direct answer from your pages? | Answer first copy, question headings, FAQs, schema |
| GEO | Do AI answers name you, and are the facts right? | Mentions, outside sources, accuracy checks |
Benefits of LLM SEO for Houston businesses
LLM SEO removes the technical reasons an AI tool skips a business.
No accidental blocks
A firewall or robots rule that blocks OAI-SearchBot keeps a site out of ChatGPT search answers, per OpenAI. The access test finds it.
Facts quoted the way you wrote them
When prices and services sit in the HTML, AI tools read them directly instead of guessing from listings.
The same work helps Google
Google says AI features need indexed pages eligible for a snippet, so crawlable, well structured pages serve both.
Your own chatbot stays accurate
A knowledge base built from the same facts keeps your site’s assistant consistent with your pages.
What happens in an LLM SEO project?
LLM SEO sprints move through three phases.
Weeks 1 to 2: Test access
Robots rules, firewall and CDN settings checked for each AI crawler; blocks fixed.
Weeks 3 to 4: Fix the HTML
Facts moved into the HTML, headings and sections restructured on key pages.
Weeks 5 to 6: Facts files and retest
llms.txt and a facts file published; the prompt set rerun against the baseline.
How much does LLM SEO cost in Houston?
LLM SEO projects from PageClub cost $499 to $999 for a small fix, from $2,700 for a sprint and from $4,500 for a full project. Ongoing work runs on AI search plans from $1,350 a month.
| Option | What it covers | Price |
|---|---|---|
| Small fix | One issue, such as a blocked crawler, a robots rule or a broken schema block | $499 to $999 one time |
| Sprint | Fixes across your key service pages from an audit or fix list | From $2,700 one time |
| Full project | Site wide work across every page, plus the facts files | From $4,500 one time |
| Monthly AI search plan | Fixes, retests and reporting every month | From $1,350/mo (see plans) |
One time projects. Monthly plans: ad spend paid directly to the platform. Contract terms: [CONFIRM TERMS]. Prices reviewed November 2026. No one can guarantee AI citations.
What changes the price of LLM SEO in Houston
Four things set the size of an LLM SEO project.
How the site is built
Page builders that render text with scripts need more work than static or server rendered sites.
Number of pages
A 10 page site fits a sprint; hundreds of pages need a full project.
CDN and firewall setup
Bot protection on the host or CDN may need changes in more than one place.
Facts files and chatbot
Adding a knowledge base for your own chatbot moves a sprint toward a full project.
Putting Houston LLM SEO prices in perspective
PageClub found no published Houston price for LLM SEO in November 2026, and most national agencies price it inside monthly AI search retainers.
National baseline vs. Houston
| Source | Scope | Published price | Checked |
|---|---|---|---|
| WebFX | Monthly, small business | $1,500 to $5,000/mo | Nov 2026 |
| 310 Creative | Monthly, entry | $1,000 to $3,500/mo | Nov 2026 |
| PageClub | One time projects; monthly plans | $499 to $999; from $2,700; from $4,500; from $1,350/mo | Nov 2026 |
What Houston adds to the price
LLM SEO is technical work on your site, so the price depends on the site and is the same in Houston as anywhere. Retests use prompts about the parts of Houston you serve.
Representative project scenarios: LLM SEO in Houston
Contractor site blocking AI crawlers
Starting point: a firewall rule blocking OAI-SearchBot and PerplexityBot.
Plan: small fix, $499 to $999.
What we do: allow the search crawlers, keep training crawlers set to your choice, retest.
Law firm on a page builder
Starting point: practice area text loaded by scripts.
Plan: sprint, from $2,700.
What we do: move facts into the HTML, rebuild headings on 12 key pages, add FAQ schema that matches the page.
B2B company with a site chatbot
Starting point: 200 pages and a chatbot giving outdated prices.
Plan: full project, from $4,500.
What we do: site wide structure fixes, llms.txt and a facts file, a chatbot knowledge base from the same facts.
Example scopes, not client results.
Related AI search services
LLM SEO FAQ
What is the difference between LLM SEO and regular SEO?
LLM SEO adds checks that regular SEO skips: access for each AI crawler, facts in the raw HTML and sections that stand alone. Google says its AI features still run on SEO, so LLM SEO builds on it.
Should I block GPTBot or ClaudeBot?
GPTBot and ClaudeBot collect content for training. Blocking them does not remove you from ChatGPT or Claude search, which use OAI-SearchBot and Claude-SearchBot. PageClub sets them to your choice.
Does llms.txt help me rank?
Google says its Search ignores llms.txt. PageClub adds one because other AI tools can read it, but it is not a ranking factor in Google.
Do I need special schema for AI tools?
No. Google says no special schema is required for its AI features. PageClub uses standard schema that matches the visible page.
Can you guarantee ChatGPT will cite my site?
No. No one can guarantee AI citations. PageClub removes the technical blocks and retests with the same prompts.
How long does an LLM SEO sprint take?
Most LLM SEO sprints take about 6 weeks: access first, then HTML and structure, then facts files and a retest.
Will LLM SEO work on WordPress?
Yes. Most fixes work on WordPress. Sites that render text with scripts may need more work, or a move to static pages.
What does LLM SEO cost?
PageClub LLM SEO costs $499 to $999 for a small fix, from $2,700 for a sprint and from $4,500 for a full project.
Where should I start?
Start with the $499 AI visibility audit. It finds the blocks and ranks the fixes, and the fee is credited toward a plan.
Do you work outside Houston?
Yes. PageClub is based in Houston and works with businesses across Texas and the U.S.
Get an LLM SEO proposal
Send your site address, and PageClub replies by email with a scope and price.
Or book a 20 minute call
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